Contributions made by CEO Luiz Carlos Trabuco Cappi at Bradesco to put them back at the Leading Position

Luiz Carlos Trabuco Cappi joined Bradesco at a time when it was undergoing a crisis. He saw his appointment as an opportunity to transform their performance in the banking world. Luiz Carlos Trabuco Cappi thinks that leadership should entail ensuring quality services to the public at a personal level. Luiz Carlos Trabuco Cappi, unlike most corporate leaders, did not study economics or accounting. He studied philosophy at the University of Sao Paulo and later majored in the field of socio-psychology. At Bradesco, he has utilized his philosophizing skills to provide insight concerning banking and insurance to their clients.

Prior Affiliation with Bradesco and His Appointment

Luiz Carlos Trabuco Cappi joined Bradesco in 1969 as a clerk in their offices at Marilia. In two years’ time, he moved to Sao Paulo where their headquarters were situated. Mr. Luiz Carlos Trabuco Cappi took up the role of marketing director in 1984 then later executive director and president of Bradesco’s separate pensioning division between 1992 and 1998. At the time when he was the marketing director, he was the principal ingredient to the modernization of the bank’s marketing platforms. He became the vice-president of the firm in 1999 and served for four years before becoming their president. Luiz Carlos Trabuco Cappi was also a board member at Bradesco.

His appointment as the firm’s CEO was not a surprise as his name often came up in cooperate discussions. Luiz Carlos Trabuco Cappi’s determination to achieve the best results at all his levels while at Bradesco led to his recognition by even the vice president of Itau Unibanco, Antonio Jacinto. He started being eyed for the position as early as when Cypriano, the cooperation’s former CEO was taking over.

Luiz Carlos Trabuco Cappi’s Award Winning Performance

One of the most significant steps that Bradesco took under Luiz Carlos Trabuco Cappi was to buy into HSBC after discussions with the board. With HBSC, becoming an asset of Bradesco, they had a fighting chance in the private banking sector to regain their almost faded glory. Had they not taken time to acquire HSBC, it would have required them well over five years for them to obtain assets equal to the worth of HSBC, so it was perhaps a smart move to buy into HSBC as fast as they did. He feels that as the Brazilian economy continues to grow, so will the insurance market widen, therefore, open doors of success for Bradesco.

In his fifth year as the CEO of Bradesco, he received an insurance personality award in recognition of his outstanding leadership skills in the insurance business, which, he had also previously received when he worked at their pensioning division. He also was awarded the entrepreneur of the year award following his strategic move to buy into HSBC. As the CEO of Bradesco; he has started a culture of engaging the newly promoted employees in meetings to discuss the new strategies that they were going to commit to improving their marketing. The professionals at Bradesco are, therefore, equipped individuals who have the achievements of Bradesco in the heart just as they follow in the footsteps of their CEO.

It is easy to recognize that Luiz Carlos Trabuco Cappi has contributed profoundly to the growth of Bradesco and the evolution of the insurance industries as a whole. Ever since his appointment, the firm’s has added to the countries leadership by over 20 percent and have increased their net worth by almost 40 percent. They have policies that cater for their high profile clients and average clients. Luiz Carlos Trabuco continues to strategize to improve the services provided at Bradesco in a way that they will be parallel with their competitor, Itau Unibanco. He is making plans to buy into smaller firms and facilitate the establishment of more than two hundred other branches.