Desiree Perez Becomes A Top Female Entertainment Industry
The entertainment industry has always been seen as one of the most patriarchal in the world with women often feeling pushed to the sidelines of a sector estimated to be worth an amazing $17 billion each year. At the time of the #MeToo movement, when entertainment icons such as Mariah Carey are speaking out against the loss of power of many females in the industry the career of Desiree Perez is standing out as a shining light for many who feel the world of entertainment is finally changing for the better.
Although she is not necessarily a household name, Desiree Perez has been known to entertainment industry insiders for more than 20 years after she linked up with rapper Jay-Z to become an executive at his SC Enterprises. Developing her reputation as a tough negotiator began for Desiree in 2008 when she crafted a $100 million ten-year deal between Jay-Z and Live Nation to create the RocNation record label.
Desiree Perez believes her work as the Chief Operating Officer for RocNation and the building of the careers of many of the top stars on the roster of the label should be seen as a way of pushing forward the women within the industry. Empowering women is something the entire career of Desiree Perez has been based around as she has helped forge the careers of entertainment legends such as Rihanna and Beyonce.
Desiree Perez herself sees her career as being a trailblazer for other women looking to develop their careers in front of an audience or behind the scenes. Although she may be seen as a trusted ally of the rapper, Perez was called upon to extend his business opportunities when she was given the responsibility for creating the most recent Jay-Z tour which was one of the most profitable of the year.