Waiakea Water, Leading the Water Industry to the Future
There are several companies selling bottled water just by walking along the streets. All these companies have their brands which of course they think is better than the other. It is estimated that the water industry is worth over $100 billion across the world. Water pollution and the demand for pure water is probably what has created a boom in the water industry.
A few decades ago the idea of selling water was laughable but time has indeed changed that fact. Paying for something which can be acquired free of charge doesn’t augur well with most people hitherto. With the competition in the water industry, most companies are now trying to come up with something unique which will give them a competitive advantage over others. Some even go an extra mile to exaggerate how their water is infused with natural minerals that can benefit your overall health.
What makes Waiakea water unique from other water companies? The company has managed to rise in a few years to emerge as one of the leading water companies in the US. The Hawaiian company has little techniques which they have used to beat their competitors. One of these techniques is their filtration process which makes it stand out from the rest. The company sells actual volcanic water which is filtered through a process where water is allowed to run through 14,000 feet of porous volcanic rocks.
Waiakea water was launched in 2012 by Ryan Emmons after he discovered something special with the water he used to drink with his family members while in Hawaii during summer. The water originates from one source southwest of the Town of Hilo along the Hawaii Big Island. The water is said to contain a pH of between 7.8 and 8.8 making it naturally alkaline.
Waiakea water, according to Forbes magazine, has grown 4000% since it was founded in 2012. The company has an annual growth rate of 170%. There is no doubt that waiakea water breathes life to many people across the US. The company’s valuation currently stands at $10 million. Its founder, Ryan Emmons is optimistic that the company will continue to experience growth every year.