The intent behind social media was for it to a platform for people to connect with friends, both new and old. But over time, it has become the primary tool for businesses. Social media has caused many changes to the way we do business and has proven to be one of the savviest ways for a business to sell its products. One of the most successful social media business stories is the eyewear retail company Hawkers.
Much like the intention behind social media, the creators of what is now Hawkers never intend to sell sunglasses. They intended to get into the digital classified business. The creators need to finances this venture and began reselling sunglasses. Although they expected enough returns to fund the initial venture, the sunglasses business turned out to be extremely profitable and overwhelming.
Although the business was making money, they could not see desired profits because they had to pay production costs. At this point, the creator knew the business was more than they could handle and decide to reach out for help. The creators asked Leopoldo Alejandro Betancourt Lopez for help.
Leopoldo Alejandro Betancourt Lopez had an already proven track record as a successful businessperson. So when he decided to help, he formulated a plan tailored for them.
Leopoldo Alejandro Betancourt Lopez’s plan included using social media and the influencers on the site to encourage people to buy the sunglasses and boost the company. Leopoldo Alejandro Betancourt Lopez’s social media plan was able to bring in contributing investors and 56 million dollars for the company.
Ever since Leopoldo Alejandro Betancourt Lopez began working with Hawkers, the company has been successful, seeing revenues of 100 million dollars every year.
Leopoldo Alejandro Betancourt Lopez is a graduate of Massachusetts Suffolk University and has worked for numerous management companies. Alejandro Betancourt Lopez’s: Twitter.